Red Ribbon Campaign

What is the Red Ribbon Campaign?

Red Ribbon Week BannerRed Ribbon Campaign is an annual countywide effort coordinated by Starting Point of Ozaukee to raise awareness and build support for an ATOD-free lifestyle for youth.  A countywide committee begins planning in January for the weeklong campaign held in October.  Ozaukee County schools, PPI networks, merchants, law enforcement, clergy and bankers play an important role in advancing this campaign. 

What does the Red Ribbon Campaign Consist Of?

  • Starting Point of Ozaukee coordinates the distribution of approximately 18,000 ribbons or bracelets, posters, and letters to schools, parents, churches, community leaders, businesses and the Bankers Association annually.
  • The Red Ribbon Campaign presents a unified positive message to youth as it encourages the cross fertilization of ideas in bringing the no-use message to youth.
  • Starting Point encourages members from the countywide Red Ribbon Planning Committee to develop a Red Ribbon Week Bannerlocal community group to encourage the reinforcement of the no-use message through activities, contest, etc. offered in their schools and community.
  • Starting Point coordinates a Red Ribbon speaker or presentation upon request from the school districts, and Starting Point collects and distributes resource material samples and catalogs to the Ozaukee County Red Ribbon Planning Committee. Starting Point provides press and school newsletter releases advertising parent programs related to Red Ribbon Week.
  • What Does Red Ribbon Build?

    The Red Ribbon Campaign builds the following Developmental Assets: Community values, adult role models, restraint/resistance skills.

    What is the Story Behind the Symbol?

    Enrique "Kiki" Camarena grew up in a dirt-floored house with hopes and dreams of making a difference. 

    Enrique CamarenaCamarena worked his way through college, served in the Marines and became a police officer. When he decided to join the U.S. Drug Enforcement Administration, his mother tried to talk him out it.  "I can't not do this," he told her. "I'm only one person, but I want to make a difference."  The DEA sent Camarena to work undercover in Mexico investigating a major drug cartel believed to include officers in the Mexican army, police and government. On Feb. 7, 1985, the 37-year-old Camarena left his office to meet his wife for lunch.  Five men appeared at the agent's side and shoved him in a car. One month later, Camarena's body was found in a shallow grave. He had been tortured to death. 

    Red RibbonIn honor of Camarena's memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin. Parents, sick of the destruction of alcohol and other drugs, had begun forming coalitions. Some of these new coalitions took Camarena as their model and embraced his belief that one person can make a difference. These coalitions also adopted the symbol
    of Camarena's memory, the red ribbon.

    The National Family Partnership organized the first Nationwide Red Ribbon Campaign in 1988. Since that time, the campaign has reached millions of U.S. children.

    In 1997, the Texas Commission on Alcohol and Drug Abuse began committing resources to ensure the continuation of the Red Ribbon Campaign in Texas, as well as the hopes and beliefs behind this grassroots effort to protect children from the dangers of alcohol and other drugs.

    2015 Red Ribbon Packets


    Red Ribbon Poster 2015-2016

    Sarah Drug Free Red Ribbon Week Poster

    Previous Years Posters

    Starting Point, Inc.

    885 Badger Circle
    Suite J
    Grafton, WI 53024